“Working together to help our clients achieve their goals.”

Lucid has built a passionate and dynamic team to succeed. Our team’s business driver, entrepreneurial instincts and clarity of vision have carried multiple companies through rapid and continuous growth/ transitions.

With over 25 years experience in diverse business history’s, M&A experience and exit strategies, we have developed our I-Lucid method, a simple straight forward approach.

Let our I-Lucid strategy work for you!

Arnaldo Vieira, Senior Advisor/Negotiator

Arnaldo Vieira began his entrepreneurial journey at 25, launching a credit investigation company. Since then, he has excelled in various roles, including finance, sales, and senior management, consistently achieving exceptional results for both himself and his teams. His passion lies in helping others exceed their goals, leading to significant organizational breakthroughs, including securing a top #3 national ranking and establishing a successful Master Franchise in a new territory.

With over 35 years of expertise in franchising and mergers and acquisitions, Arnaldo has honed key skills in:

• Financial acumen and revenue growth
• M&A and franchise management
• Industry knowledge
• Strategic thinking
• Negotiation
• Communication
• Networking

Arnaldo believes in the power of change and continuous improvement, which has enabled him to facilitate successful client transitions and succession planning. His strong leadership, ability to thrive under pressure, and commitment to ethical standards further enhance his profile. Overall, Arnaldo combines technical expertise, business insight, and interpersonal skills, with a proven track record in executing and closing M&A deals.

Darko Vasic

Darko is a highly respected, dynamic franchise development executive, sales professional and board director. He currently serves as Chief Development Officer with Hitfit Australia.

Darko specializes in domestic and international franchise expansion, proven with some of the world’s most celebrated franchised fitness brands.

In addition to personally awarding over 700 franchises in Canada, the United States, Australia and the UK, he is experienced in the resale of profitable and distressed businesses.

Darko lives in Oakville, Ontario with his wife and 2 children.

Ray MacNeil

Ray has helped hundreds of men and women including many military veterans since 2002 understand the franchise industry and what it takes to become a franchise owner.

Over the years Ray learned that his best communication skill is his ability to listen. This is a skill he continues to hone around his favorite Stephen R. Covey habit (re: The 7 Habits of Highly Effective People), which is his 5th habit of: “Seek First To Understand, Then To Be Understood”. In his role as a FranChoice Consultant, Ray insists that “…our process is not about me but rather about the people I help. I help people to reach their dreams and aspirations. By asking thought provoking questions and listening with an intent to understand, I can then match them to their ideal business options. I help make that perfect match between franchisee and franchisor.”

Ray started his career working in senior purchasing roles in both the public and private sectors, where he completed his professional designation certifications. Navigating the corporate world brought Ray further insights into the challenges of wanting to do more but being held back by organizational sacred cows and poor leadership. This led to the start and growth of his first business in the construction industry. As co-founder and President, he grew the company to a 7-figure business within 3 years of operation. As a result of this quick success, he was published as a guest writer for industry magazines and a regular guest speaker for RBC Royal Bank clients. Ray was nominated and honored as a Professional to the 1999 – 2000 edition of the National Register’s Who’s Who in Executives and Professionals.

Ray is married to Kathy and together they enjoy as much time as they can get with their 5 young grandchildren. Ray and Kathy also work together fundraising for the MS Society and Sick Kids Hospital, which are their two pet charities. Combining their love of hiking and bicycling, they continue to organize annual walks and bike rides as fundraising events.

Dana Rennie

For over 10 years Dana was a key member of the management team for an Ontario-based business brokerage, she oversaw all their marketing strategies, activities, social media and alliances. Dana was also responsible for the marketing of all businesses for sale as well as managing the research to generate new buyer prospects in Canada and worldwide. She was wholly involved in all selling, merger and acquisition discussions and activities.

Dana has over 30 years experience in the financial and M&A sectors including 12 years as a Senior Manager of Marketing & Investor Relations for a Toronto-based investment fund company. Prior to that she worked for several merger and acquisition firms in both Canada and the U.S.

Dana lives in the beautiful Annapolis ValIey of Nova Scotia with her spouse Alun, they both loved the quiet lifestyle that “the Valley” provides which enables them to enjoy time with their three grandchildren.

Dana believes in “giving back” to help make this world we live in a better place – whether it’s volunteering to provide hot meals for those less fortunate, helping to build a school in a third world country or doing what she can for the environment.